Orchard Street Innovations LLC, ("OSI"), located in the United States, created this privacy policy for https://www.drinknewday.com (the "Site") to demonstrate our firm commitment to privacy. The following outlines OSI’s practices for collecting, using, and disclosing information gathered through this Site. We encourage you to read this Policy before using the Site. By accessing or using the Site, you agree to the terms of this Policy. If you disagree with any part, please exit and refrain from using the Site.

I. Collection and Use of Information

A. Personally Identifiable Information
OSI may collect personally identifiable information, including but not limited to your name, postal address, telephone/mobile number, and email address, when you voluntarily provide it through this Site. This may occur during activities such as participating in promotions, subscribing to communications, completing surveys, reaching out to our support team, making purchases, or engaging with other features of the website.

Your personal information may be utilized for legitimate business purposes, including:

• Responding to inquiries or fulfilling requests;

• Processing transactions and administering purchases;

• Managing contests, sweepstakes, or promotional activities;

• Analyzing site engagement patterns to improve user experience;

• Facilitating prize fulfillment or rewards.

With your explicit consent (opt-in), we may share your information with our affiliated entities (“Affiliated Entities”) to provide updates about Orchard Street Innovations LLC’s offerings or those of our Affiliated Entities. On occasion, this may include promotional materials from trusted partners. We may also use your data for internal purposes, such as enhancing your website experience, conducting market research, or optimizing business operations.

Note Regarding Minors
This Site is not intended for individuals under age 13. We request that minors do not provide personally identifiable information through the website without parental or guardian consent.

B. Demographic Information
OSI may collect demographic information, such as your date of birth, gender, and ZIP code, to enhance your experience on https://www.drinknewday.com. This data allows us to personalize content, including event recommendations, promotional offers, and location-based information tailored to your geographic area.

We may compile and share aggregated, non-personally identifiable information (e.g., usage trends, audience statistics) with subsidiaries and affiliates of Orchard Street Innovations LLC, trusted partners, merchants, or advertisers. This anonymized data cannot be linked to individual users and is used to improve services, refine marketing strategies, or support collaborative business initiatives.

C. Passive Collection of Non-Personal Information
This Site may utilize encrypted or standard cookies. These are small data files sent from a web server to your device to retain activity records. As common digital tools, cookies support seamless navigation and access to websites by enabling features like customized content delivery, security protocols, and account management. They may also store identifiers linked to user interactions.

Cookies do not harm devices or files. Only the originating website can access, alter, or remove its cookies. Most browsers permit users to delete stored cookies, set automatic refusal of cookies, or selectively approve/deny cookie transfers. Review your browser’s guidance or support resources for details. Disabling cookies may restrict functionality or prevent access to parts of this Site.

Certain cookies on this Site may be governed by third-party providers unaffiliated with the Company, which are contracted to manage programs or address user inquiries. While the Company mandates compliance with this Policy for such providers, it does not oversee or assume liability for their independent practices.

Pixel-Based Tracking
This Site may deploy tools like pixel tags, web beacons, or clear GIFs (collectively termed “Tracking Pixels”) to compile summarized metrics about user engagement and campaign responsiveness. These tools help tally page visits, deliver customized services, and gauge the performance of marketing initiatives. In emails formatted with HTML, Tracking Pixels notify senders about message opens and timestamps.

Technical Information Gathering
The Company gathers:

• Referrer Data: The web address of the page directing you to this Site, transmitted by your browser.

• IP Addresses: A numeric label assigned to networked devices for routing data.

• System Variables: Details such as access timestamps, browser/operating system types, prior and subsequent visited URLs, pages viewed on this Site, and originating domain.

This data serves internal objectives, including:

• Bolstering security measures and detecting usage trends;

• Customizing content to align with user preferences;

• Enhancing operational efficiency and user experience;

• Sharing summarized, anonymized insights with partners or affiliates.

II. Disclosure of Information to Third Parties

OSI may disclose personally identifiable information collected through this Site to third parties under the circumstances described below.

A. Affiliated Entities
We may share any personally identifiable information you provide on this Site, including but not limited to your name, contact details, and transactional data, with entities affiliated with OSI (collectively, “Affiliates”). Such sharing aligns with the purposes outlined in Section I(A) of this Privacy Policy, which may include marketing communications, service improvements, or joint promotional activities.

B. Third-Party Service Providers
OSI engages third-party service providers (“Vendors”) to support the operation of this Site and our business activities. These Vendors assist with functions such as order processing and fulfillment, email distribution and communication management, sweepstakes or promotional administration, and technical maintenance and security oversight. Your personally identifiable information may be shared with these Vendors strictly to fulfill the services they provide. For example, if you participate in a sweepstakes and win a prize, your name, address, and contact details may be disclosed to a fulfillment partner to deliver your reward.

C. Legal and Operational Disclosures
OSI may disclose your personally identifiable information to third parties outside our corporate family in situations including but not limited to the following: compliance with applicable laws, regulations, or legal proceedings such as requests from law enforcement or governmental agencies; corporate transactions such as mergers, acquisitions, sales of assets, bankruptcy, or other business restructuring, where your information may transfer to a successor or affiliated entity; protection of the rights, property, or safety of Orchard Street Innovations LLC, its users, employees, or the general public, including fraud prevention or emergency response; and enforcement of our Terms of Service, contest rules, or other contractual obligations.

D. Privacy Commitments and User Responsibilities
OSI respects your privacy and will use your information solely for the purposes disclosed at the time of collection, such as program enrollment or promotional entry. For example, mobile numbers provided for SMS alerts will only be used for that specific program, and email addresses will not be shared with unaffiliated third parties for unrelated marketing without your explicit consent. However, we reserve the right to disclose information when necessary to comply with legal or regulatory mandates, prevent liability or violations of law, or protect the integrity of our operations or user safety. By submitting information through forms on this Site, you agree to provide accurate, current, and complete details. Falsifying information, including the use of pseudonyms or impersonation, may result in disqualification from programs and potential legal action.

E. Law Enforcement, Government Requests, and Corporate Restructuring
OSI reserves the right to disclose your information, including across international jurisdictions, in scenarios such as compliance with legal obligations, court orders, or lawful requests from public authorities (including non-U.S. agencies); protection against misuse of this Site, investigation of suspected fraud, or enforcement of our policies; corporate transactions such as mergers, reorganizations, asset sales, or bankruptcy, where your information may transfer to a successor entity; and cooperation with foreign law enforcement agencies where legally permissible and consistent with international norms. If such a transfer involves data previously protected under frameworks like the EU-U.S. Privacy Shield (or equivalent), we will ensure continued compliance or deletion of the data.

I. SMS Messaging
The policies outlined above do not apply to SMS opt-in records and related consent. This information is retained exclusively by the Company and will not be disclosed to third parties under any circumstances.

III. LINKS AND THIRD PARTIES’ PRIVACY PRACTICES

This Site may include links to external websites not managed by Orchard Street Innovations LLC. OSI DOES NOT CONTROL AND IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES, CONTENT, OR SECURITY OF THESE THIRD-PARTY SITES, including those operated by affiliated entities. Links are provided solely for user convenience, and their presence on this Site does not constitute an endorsement of the linked website or its operators by Orchard Street Innovations LLC.

If you choose to submit personally identifiable information through a third-party website (e.g., via a linked page), such interactions occur directly on that third party’s platform. Any information you provide will be governed by the privacy policy of that third party, not by this Privacy Policy. OSI strongly advises reviewing the privacy practices of any external website accessed through links on this Site prior to disclosing personal information.

IV. SECURITY

OSI implements protective measures designed to mitigate risks associated with the unauthorized access, loss, misuse, or alteration of personally identifiable information collected and retained through this Site. These safeguards align with industry standards and are structured to restrict public exposure of sensitive data, including account activity details and personal identifiers.

To further enhance security, users are responsible for safeguarding the confidentiality of login credentials, such as usernames and passwords. Failure to protect this information may compromise the integrity of your account and associated data.

V. OPT-IN/CHOICE

This Site may offer you the option to consent to receiving marketing communications from Orchard Street Innovations LLC. If you choose not to subscribe, you will not receive promotional materials from us. Please note that even if you opt out of marketing communications, we may still send transactional or administrative emails related to your account, purchases, or participation in programs.

If you initially opt in to receive communications but later change your preferences, your updated selections may not apply to brand-specific campaigns you previously authorized (e.g., programs tied to a specific product line).

Analytics and Advertising:
Portions of this Site utilize Google Analytics Display Advertising features. You may adjust your ad preferences or opt out of Google Analytics for Display Advertising via Google’s Ads Settings.

Data Management:
OSI provides tools to update, correct, or delete your personal information from our databases. You may also request account closure or unsubscribe from future communications. To exercise these options:

• Email Customer Support at: info@drinknewday.com

• Send correspondence to the postal address listed below:

Orchard Street Innovations LLC
Amy Setesak

45 1st Ave, #1N, New York, NY 10003, USA
Telephone: (203) 312-3385
Electronic Mail: amy@drinknewday.com

Please be advised that updates to your information may not be processed instantaneously. To request changes or removal of your personally identifiable information from our systems, you must clearly specify the modifications desired or explicitly state your wish to have your data deleted. We will make reasonable efforts to address your request promptly.

However, please note that even after fulfilling such requests, OSI may retain certain data for recordkeeping, compliance, or operational purposes. Residual information may persist in our databases or archives and will not be fully erased. Additionally, we retain the authority to contact former users of this Site for critical administrative matters, such as legal obligations or unresolved account issues.

Third-Party Limitations:
OSI is not obligated to notify or update third parties (including service providers, affiliates, or partners) with whom your information has already been shared. This includes requests to remove or amend data from their databases, systems, or records.

VI. UPDATES TO THIS PRIVACY POLICY

OSI maintains the right to modify this Privacy Policy at any time. Should a significant change be implemented, the updated policy will be prominently displayed on this page. Users are advised to review this page periodically, as continued use of the Site after any revisions constitutes acceptance of the amended terms. In cases where material changes are made, OSI will also provide clear notification of such updates.

VII. CONTACTING Orchard Street Innovations LLC

If you have questions regarding this Privacy Policy or data handling practices, please contact: amy@drinknewday.com